This year, once again I have fallen in love with spring. The fresh, intense greens after an April shower, the magnificent array of color adorning the trees and bushes, tulips in every color you can imagine, cherry blossoms – I could go on and on. There is just something about renewal that is incredibly invigorating!
When was the last time you evaluated and renewed your marketing mix and your portfolio of products and services? Do your customers feel that your offering is aligned with their needs of today? When was the last time you did an update?
It’s worthwhile to take a look at your offering and ensure its freshness and appropriateness for today’s business climate. Interject some excitement or interest for your customers. Do for your portfolio what a splash of color can do for a cool spring morning.
Hmmm, you’re thinking, I just sell widgets. This doesn’t apply to me.
You would be surprised how simple things like adding a new payment method, can add a whiff of excitement. Take some time to look and see what other industries are doing. Who would think that something as simple as a mobile payment app could be such a boost to Starbuck’s business?
Engage in some brainstorming and creative thinking to add a little touch of spring to your business!