When it comes to online marketing, e-mails are still the most used and the most effective online tool businesses leverage. Bloomberg Business Week recently did an article on exactly that topic based on some of the results coming out of the Obama campaign. For...
The other day, the New York Times business section ran an article on the presidential candidates’ late night television appearances. Apparently, several late night shows including: Jon Stewart’s, The Daily Show; David Letterman; Saturday Night Live, and the Tonight...
Here in the Baltimore Washington metro area, as we continue to prepare for Hurricane Sandy, I’m reminded of some of the “BRANDING HURRICANES” I’ve experienced as a marketer. Hurricane Sandy has been slow moving, and the states in the path of the storm have had...
An article on social media in the Financial Times yesterday intrigued me for a number of reasons, mostly because of the focus on marketing ROI and attaching a specific dollar value to marketing spending on social media. It’s as if we have been able to accurately...
For the second time when a major disaster happened, I was in a place with no access to internet or television. The first time this happened was during Hurricane Katrina, I blogged about it not that long ago (I feel a bit like a broken record on this — I tell...
I got into a discussion with a friend recently about “high impact visuals” versus “information” and the value of each. Any of you already dabbling in social media marketing or inbound marketing probably have already heard the phrase...
