Anytime I start on a project, I begin with a clear vision of the outcome and how I expect that outcome to be used. For example, if you are working on a package redesign, it’s pretty clear what you are looking for: Desired Outcome: A redesigned package that...
The debate going on right now in the U.S. Congress on the budget reminds me of some of the budget battles I’ve gone through in some of the companies I’ve worked for and with. It brings to mind that old saying “Don’t cut off your nose to spite...
Did any of you catch this BNET blog post on lying to customers. The blogger’s whole premise was “everybody does it”. Somehow, the fact that others are doing it makes it okay? Rewind — high school. How often did you try this line on your...
This year, once again I have fallen in love with spring. The fresh, intense greens after an April shower, the magnificent array of color adorning the trees and bushes, tulips in every color you can imagine, cherry blossoms – I could go on and on. There is just...
For the second time when a major disaster happened, I was in a place with no access to internet or television. The first time this happened was during Hurricane Katrina, I blogged about it not that long ago (I feel a bit like a broken record on this — I tell...
Did you just come up with a great idea that you think will work wonders for your business? Are you diving in and racing to get there before the competition in this age of “can’t happen fast enough”? Here’s a short list of some “back...
