Interject a Hint of Spring into Your Marketing Mix
This year, once again I have fallen in love with spring. The fresh, intense greens after an April shower, the magnificent array of color adorning the trees and bushes, tulips in every color you can imagine, cherry blossoms – I could go on and on. There is just...
The Muddy World of Marketing ROI
An article on social media in the Financial Times yesterday intrigued me for a number of reasons, mostly because of the focus on marketing ROI and attaching a specific dollar value to marketing spending on social media. It’s as if we have been able to accurately...
Leveraging Your Inbound Marketer Status to Get to the NCCA Tournament
Sports is a metaphor for so many things in life. Susan Vera of Kherize Five, a leading inbound marketer, writes a really good marketing blog, and in her last blog entry she compares the NCAA tournament to the launch of a new product. I love the analogy because many...
Using Visuals to Maximize Message Impact
For the second time when a major disaster happened, I was in a place with no access to internet or television. The first time this happened was during Hurricane Katrina, I blogged about it not that long ago (I feel a bit like a broken record on this -- I tell this...
Four Quick Marketing Checkpoints for a New Product or Service
Did you just come up with a great idea that you think will work wonders for your business? Are you diving in and racing to get there before the competition in this age of "can't happen fast enough"? Here's a short list of some "back of the napkin" marketing...
Three Branding Guidelines Lifted from the Four Agreements
Several years ago, I read a book called “The Four Agreements”. It provided a framework for living your life without self-limiting beliefs. I find myself going back to the four agreements quite often in life because I find them to be extremely effective in helping me...
5 Key Marketing Take-Aways from the Turmoil in Egypt
For the past several days the turmoil in Egypt has dominated the media. When and under what terms Hosni Mubarak, the president of Egypt for the past 30 years, will turn over leadership to a newly "elected" leader has yet to play out. However, whenever major...
What Really Separates the Marketing Leaders From the Followers
Over the course of my marketing career, I’ve had the opportunity to work with all sorts of businesses. Some were open to being the first to try new things, others wanted to know who else was doing it before they would even consider it. Some businesses had an extremely...
Is Content Always King in Inbound Marketing?
I got into a discussion with a friend recently about "high impact visuals" versus "information" and the value of each. Any of you already dabbling in social media marketing or inbound marketing probably have already heard the phrase "Content is King", but for those...
The #1 Secret to Effective Meetings
Believe it or not, one of the best secrets I've uncovered for effective meetings is setting ground rules upfront. I came across this while participating in a meeting with a non-profit, advocacy group. In a setting like this, where there may be no formal reporting...