I find today that I am still, quite frequently, confronted with the question, “Why blog?”. This is especially true with people who aren’t on Facebook or Twitter, or simply aren’t using the web that much. “Why blog” is a...
Looking at this picture, you may be wondering “What does exercising have to do with marketing?” Does this company specialize in marketing for the fitness industry? Well, the answer to the second question is no. But with regard to the first...
Perhaps you are familiar with the term Social Media Marketing, but aren’t quite sure what Inbound Marketing is. Well, let’s start by describing what it isn’t. Historically, marketers have developed a product or service and pushed that product out to...
Many times, having a sound process in place for developing new products or services can be the main difference between a company that’s growing and a company that’s standing still. One thing is certain, the world won’t be standing around waiting for...
Marketing strategy is at the crux of any successful business initiative. As a company, you need to understand what strengths you are leveraging that make you unique in the market place, such that everyone in the organization is working toward the same goal. At Asage...
