Interject a Hint of Spring into Your Marketing Mix

This year, once again I have fallen in love with spring. The fresh, intense greens after an April shower, the magnificent array of color adorning the trees and bushes, tulips in every color you can imagine, cherry blossoms – I could go on and on. There is just...

The Muddy World of Marketing ROI

An article on social media in the Financial Times yesterday intrigued me for a number of reasons, mostly because of the focus on marketing ROI and attaching a specific dollar value to marketing spending on social media. It’s as if we have been able to accurately...

Using Visuals to Maximize Message Impact

For the second time when a major disaster happened, I was in a place with no access to internet or television.  The first time this happened was during Hurricane Katrina, I blogged about it not that long ago (I feel a bit like a broken record on this — I tell...