This year, once again I have fallen in love with spring. The fresh, intense greens after an April shower, the magnificent array of color adorning the trees and bushes, tulips in every color you can imagine, cherry blossoms – I could go on and on. There is just...
An article on social media in the Financial Times yesterday intrigued me for a number of reasons, mostly because of the focus on marketing ROI and attaching a specific dollar value to marketing spending on social media. It’s as if we have been able to accurately...
Sports is a metaphor for so many things in life. Susan Vera of Kherize Five, a leading inbound marketer, writes a really good marketing blog, and in her last blog entry she compares the NCAA tournament to the launch of a new product. I love the analogy because many...
For the second time when a major disaster happened, I was in a place with no access to internet or television. The first time this happened was during Hurricane Katrina, I blogged about it not that long ago (I feel a bit like a broken record on this — I tell...
Did you just come up with a great idea that you think will work wonders for your business? Are you diving in and racing to get there before the competition in this age of “can’t happen fast enough”? Here’s a short list of some “back...