The other day, the New York Times business section ran an article on the presidential candidates’ late night television appearances. Apparently, several late night shows including: Jon Stewart’s, The Daily Show; David Letterman; Saturday Night Live, and the Tonight...
Here in the Baltimore Washington metro area, as we continue to prepare for Hurricane Sandy, I’m reminded of some of the “BRANDING HURRICANES” I’ve experienced as a marketer. Hurricane Sandy has been slow moving, and the states in the path of the storm have had...
Anytime I start on a project, I begin with a clear vision of the outcome and how I expect that outcome to be used. For example, if you are working on a package redesign, it’s pretty clear what you are looking for: Desired Outcome: A redesigned package that...
The debate going on right now in the U.S. Congress on the budget reminds me of some of the budget battles I’ve gone through in some of the companies I’ve worked for and with. It brings to mind that old saying “Don’t cut off your nose to spite...
Did any of you catch this BNET blog post on lying to customers. The blogger’s whole premise was “everybody does it”. Somehow, the fact that others are doing it makes it okay? Rewind — high school. How often did you try this line on your...
